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Download PDF Media Pack?

For more information please contact Emma: emma@bicesterlife.co.uk.

Below is the media pack.


Benefits to advertisers
.
Dozens of new people are moving into Bicester EVERY WEEK. In most cases these new residents are new to the area and have no local knowledge. They are looking for guidance and Bicester Life offers the perfect opportunity for businesses to get themselves in front of these new potential customers.


Price.
Bicester Life represents incredible value if your target market includes the residents of Bicester. You can get coverage for a whole year (12 issues) for less than the cost of one week in the Oxford Mail, say.

It is truly local.
All advertisers operate in or close to the area. There is strong evidence that truly local services are preferred by the majority of the UK population.

Longevity.
it isn't thrown away each week like a local newspaper. People keep it as a reference for the whole month.

No VAT.
The price you see is the price you pay - unlike most publications where an extra 17.5% is added to the bill. This is because we are a small independently run business.

Quality.
The Directory has a very high standard of print and production - utilising 200gm gloss cover and 115gm gloss paper inside. All artwork is professionally finished to ensure that you look your best and that your company is proud to be featured and associated with a high quality publication.

Editorial opportunities.
Two advertisers each month are featured in their own two page editorial spread. This gives them a depth of coverage that is normally only available at huge expense in other publications.

There are no shops or services yet within the village itself, giving providers from surrounding areas the opportunity to build significant market share. Bicester Life represents the most effective way for such businesses to market themselves to the residents of the area.

Distribution
Bicester Life is published and distributed monthly, on or around the first weekend of the month.

It is delivered to over 4000 homes in and around Bicester - guaranteed.

Circulation will grow each month as new homes become occupied.

Format & Design
It is an A5 size booklet, stapled, full colour Front & Back

The Directory is printed on 115gm gloss paper with a 200gm gloss cover giving it a very high quality feel.

It has 'longevity' and because of it's size, content, look and feel it will be kept by the majority of households until the next issue arrives, thereby giving advertisers 'immediacy of access' when their services are required.

Technical Specifications for ad's are set out on a separate sheet.

Demographics
The population of the area is virtually all A's, B's, and C1's.

Average disposable income in the village is well above average, both nationally and within Oxford Borough.

For instance, a local independent survey indicated recently that over 1,000 take-away meals or meals out at restaurants are purchased by residents in the village each week.

38% of homes in the village are 4 bedroom or more - the rest are 3 bedroom or less.

Average house-prices in the village are over £290,000

Editorial Feature.
a double page spread, including photographs and advertisement. A great way to let potential customers know all about your business. Fantastic value - just £99.00

Loose inserts.
These can be delivered for you with the Directory for just £60.00


Bicester Life - Advertiser's Guide

Copy Deadline.
Final copy must be submitted by the 20th of each month, for inclusion in the following months edition (which will be distributed during the first weekend of that month.)

Payment.
Full payment for all ads must be received by the copy deadline date, the 20th of each month.

Payment can be made by:
- Cheque, payable to The Kidlington Directory
- Cash

VAT.
The Kidlington Directory is a small independent operation and is not registered for VAT. Consequently, no VAT is charged on ad's

Acceptable Formats.
Ad's can be submitted in the following formats:
o MS Word
o MS PowerPoint
o MS Publisher
o TIFF
o JPEG
o PDF Files

Ad copy can be e-mailed to: Info@bicesterlife.co.uk
If your ad is not available in an electronic format then we can produce it for you, from your own hard copy text, normally for a fixed price of just £10, although this may be higher if you have a particularly complex ad!
(This is a one-off charge - the ad could then be re-used in subsequent issues free of charge)


All Content Copyright 2006 Bicester Life. Website Design and Management by RW-Designs.co.uk